Hey, I am
Aastha.
UX designer crafting research - driven, system - level experiences that balance usability, scalability, and business goals.
So, what do I even do?
I translate user needs into simple, well-structured interfaces that feel natural to use and purposeful in execution.
Psst... I have to conduct an art workshop!
I host weekend art workshops at cafés across Hyderabad, bringing people together through guided, hands-on creative sessions in relaxed, social spaces.
But who am I ?
I’m Aastha Yagnik, a Product Designer at Craft My Plate — a bulk food and catering delivery platform (think Zomato for catering).
I started my career in architecture and interior design, but quickly realized what excited me most was not the physical space but the understanding people, untangling messy problems, and shaping better experiences across teams. That naturally led me to product design, where I now work on end-to-end flows in a fast-moving startup environment, closely with product, engineering and operations.
I bring a strong execution mindset, systems thinking, and real-world constraints into my design process and I’m driven by building products that simplify complex workflows and create meaningful impact at scale
My toolkit:
My toolkit is a blend of creativity and technology, allowing me to deliver top-notch design and strategy for every project.











